The people at TBWA/Vancouver have created a unique interactive billboard.
It’s a special low-to-the-street billboard for Black Tower Home Security, a burglar alarm company. The board had lots of appealing tschotkes stuck to it, things like pillows, slippers, mirrors. (Sounds like stuff Alice in Wonderland would collect.)
Sure enough, people did collect the stuff right off the billboard revealing the underlying hidden message: “people steal.”
Pretty creepy and very effective. But wouldn’t seeing the hidden message on the board make you at least try to put back those slippers?
We now know what those mysterious returnees from alien spaceships drink. Budweiser ™ beer.
Is this a tabloid speculation? No, it’s eyewitness testimony from anyone who watched the latest episode of the popular sci-fi show.
After the funeral of a buddy, our heroes go to a bar to lift their spirits. They drink Bud ™, lots of it. The camera gets closeups of the product. Then they talk about how their departed friend loved the brand, buying “three cases” of it once.
“It’s just like it was back then.” the characters say. Not a bad themeline for The King of Beers ™, is it?
If you want to branch out in TV copywriting, try writing a show with product placements like this.
Move over, Herbie. The 4400 is closing in fast in the placement race.