There’s a new survey out, conducted for Doyle Dane Bernbach in London, that says most Brits have never heard of blogging.
The survey asked taxi drivers, pub landlords and hairdressers — groups seen as followers of the latest trends — to identify common Internet terms. Seventy percent had never heard of blogging. (And a full 90% had never heard of podcasting.)*
How well does the Apple iPod ™ sell in the UK?
The results are seen as indicating that many people are not up with the latest web trends, and therefore pushing advertisers towards using the latest technology may be a mistake.
*Podcasting is downloading audio content — like a radio show — from the net to your portable music player — presumably an iPod ™ (from iPod and broadcasting) A blog is short for web log, an online journal.