Entries Tagged 'Technology and Science' ↓

No more ketchup stuck in the bottle

A scientist at MIT — OK, the Varanasi Research Group — has come up with a solution for product stuck at the bottom of its container. See the current Heinz Tap Tap commercial. (Or my favorite Heinz commercial using Carly Simon’s Anticipation to underscore the one bad thing about good, thick ketchup: you gotta wait!)

It’s called Liquiglide and it’s a slippery coating for the inside of containers. Nothing even toothpaste, paint or arch grape jelly sticks to it. I can’t wait till this is on the market. (How bout peanut butter, folks? Seems like I throw out a quarter of the jar.

Here’s peanut butter with and without Liquiglide.

World’s Smallest Movie

It’s done by and for IBM, which claims that the pixels in the commercial are individual atoms. I don’t really believe that, but the Guinness Book of Records says it’s the world’s smallest stop-action movie.

It’s by Ogilvy Mather New York.

The blog where I saw this says this is one of the ten best ads of 2014. Definitely worth visiting. (I’m old school — an ad is print, not video. Oh well.)