Tattoo preservation: another use for sunscreen?

While it is always good to wear sunscreen while outside — especially according to recent TV spots that say skin cancer is far and away the most common form of cancer — there’s a new market for pricey sunscreen. Tattoo wearers. After all, you chose a cool design, withstood the pain, and now the sun may fade out that hand-drawn artwork on your body. That just doesn’t seem right.

Enter Coppertone’s Tattoo Guard ™. It’s a full 50 SPF cream to protect that anchor emblazoned with your gf’s name or that adorable butterfly. So you can get a tan and still keep that tat looking fresh. What will marketers think of next??