{"id":129,"date":"2005-12-06T22:35:29","date_gmt":"2005-12-07T06:35:29","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=129"},"modified":"2007-05-05T11:56:01","modified_gmt":"2007-05-05T19:56:01","slug":"new-agency-in-ny-outsources-to-asia","status":"publish","type":"post","link":"http:\/\/www.myadportfolio.com\/wordpress\/new-agency-in-ny-outsources-to-asia\/","title":{"rendered":"New Advertising Agency in NY Outsources to Asia"},"content":{"rendered":"<p>Remember the outcry over U.S. films being shot in Canada to cut production costs? Or using the Internet to allow programmers in Asia to compete with American programmers &#8212; another  &#8220;world-is-flat&#8221; bid to cut costs to the bone?<\/p>\n<p>Now, with the founding of <a href=\"http:\/\/www.banerjeepartners.com\/\">Banerjee &#038; Partners<\/a> of New York, Bombay and Bangalore, this  outsourcing has begun in advertising.  Not only is there serious, American-culture-infused, creative talent in India, there is a booming film industry there to implement further cost savings.<\/p>\n<p>Losang Gyatso, the  executive creative director in New York, explained in an <a href=\"http:\/\/www.banerjeepartners.com\/images\/adweek.pdf\">Adweek article<\/a> that because Indians speak many different languages, all the advertising is created in English (former British colony) and driven by strong brand-building imagery.  <\/p>\n<p>The foreign creative idea has its detractors. Kevin Roddy, ECD at the Bartle Bogle Hegarty ad agency in New York said &#8220;It&#8217;s incredibly difficult to creatively direct someone who is thousands of miles away.&#8221;  While he was Creative Director at Fallon in New York, he had to manage creative teams in Minneapolis.<\/p>\n<p>Still the ad talent in the region is undeniable. In the last three years, Indian advertising has won thirteen Cannes Lions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the outcry over U.S. films being shot in Canada to cut production costs? Or using the Internet to allow programmers in Asia to compete with American programmers &#8212; another &#8220;world-is-flat&#8221; bid to cut costs to the bone? Now, with the founding of Banerjee &#038; Partners of New York, Bombay and Bangalore, this outsourcing has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/129"}],"collection":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":0,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}