TV commercials<\/a>. They looked great then; they look great now. I remember a corner-office executive attended at least one of the TV commercial shoots. Working with Gomes-Loew for a young copywriter, was definitely big time.<\/p>\nMonths later, one afternoon in the autumn someone called to check on the spelling of my name. \u00e2\u20ac\u0153Grant, G-R-A-N-T\u00e2\u20ac\u009d \u00e2\u20ac\u0153What\u00e2\u20ac\u2122s this for?\u00e2\u20ac\u009d I asked. \u00e2\u20ac\u0153A Christmas gift\u00e2\u20ac\u009d they said. Neither the gift nor the giver was explained any further.<\/p>\n
Some weeks later I got another call.<\/p>\n
\u00e2\u20ac\u0153There\u00e2\u20ac\u2122s something for you, here at the front desk.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153I hope it isn\u00e2\u20ac\u2122t breakable\u00e2\u20ac\u009d I said, clueless.<\/p>\n
\u00e2\u20ac\u0153I think it is breakable\u00e2\u20ac\u009d the young lady said.<\/p>\n
It was yes! my name in neon. A Gomes-Loew neon sign.<\/p>\n
Though the sign was kind of cool, it wasn\u00e2\u20ac\u2122t something a grown-up would have in their office, was it?<\/p>\n
Yes, it is. For my boss, his boss and his boss\u00e2\u20ac\u2122s boss all had these in their offices.<\/p>\n
And often they were on, blazing fire-engine red in even the most brightly lit office.<\/p>\n
Several years later, while arranging a hanging plant?, I moved my arm back and realized I had broken the most valuable thing in the room, maybe the apartment. My Gomes-Loew sign. I immediately had it repaired probably by the same company that had made it, located on the West Side of Manhattan.<\/p>\n
\u00e2\u20ac\u0153What was your sign filled with, buddy?\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153I don\u00e2\u20ac\u2122t know. Neon, maybe.\u00e2\u20ac\u009d<\/p>\n
What color was it\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153Red.\u00e2\u20ac\u009d<\/p>\n
\u00e2\u20ac\u0153That\u00e2\u20ac\u2122s neon, then. If you want, we can fill it with other gases. Helium for green, or argon for blue. There are other colors too: white, pink, yellow, whatever you want.\u00e2\u20ac\u009d<\/p>\n
I considered refilling the sign with helium for a green St. Paddy\u00e2\u20ac\u2122s Day look. Except then it would appear I had ordered my own fake Gomes-Loew sign, and I had not been given a Gomes-Lowe one. Then everyone I worked with would have commented that it wasn’t real. I really had no color choice: I had it refilled with neon.<\/p>\n","protected":false},"excerpt":{"rendered":"
It used to be the coolest thing any creative \u00e2\u20ac\u201d whether art director or copywriter \u00e2\u20ac\u201d could have was a Gomes Loew fire-engine-red neon sign. Gomes-Loew Productions, founded by Dick Loew and George Gomes, was a TV commercial production house famous for their big-screen movie look and \u00e2\u20ac\u201d to a copywriter at least \u00e2\u20ac\u201d their […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,2],"tags":[24,25],"_links":{"self":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/135"}],"collection":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":11,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":302,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/135\/revisions\/302"}],"wp:attachment":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}