{"id":185,"date":"2012-12-12T20:02:11","date_gmt":"2012-12-13T04:02:11","guid":{"rendered":"http:\/\/www.myadportfolio.com\/?p=185"},"modified":"2014-01-29T12:40:59","modified_gmt":"2014-01-29T20:40:59","slug":"the-dark-side-of-marketing","status":"publish","type":"post","link":"http:\/\/www.myadportfolio.com\/wordpress\/the-dark-side-of-marketing\/","title":{"rendered":"The dark side of marketing"},"content":{"rendered":"<p>Mostly, I like to think about good marketing &#8212; advertising that sells a useful product or service.  Heck, even Bud Light Platinum, which seems to be the child of Bud Ice and Bud Light.<\/p>\n<p>However, there is another kind of advertising &#8212; unsolicted email advertising. Uh huh. SPAM.<\/p>\n<p>Friends of mine have  wondered why I get red-faced and irate at the very mention of Spam (not the canned meat product which can be yummy  &#8212; try their new Spam &#038; Sausage Jambalaya.)<\/p>\n<p>The reason I get so angry is I get a large percentage of spam.  Of 45 emails I received the other day, 15 are spam.  What&#8217;s more, they aren&#8217;t 15 ususual supplements, Russian women wanting husbands, diamond non-stick frypans. No, they are the same few emails sent over and over seconds apart.  For example, apparently, my accountant&#8217;s license has been revoked.  A good thing too, because I have never been certified as a CPA nor even taken a course in accounting.<\/p>\n<p>Moreover, my direct deposit to my local bank &#8212; the Federal Reserve Bank, maybe you&#8217;ve heard of it &#8212; has hit a glitch.  <\/p>\n<p>Some of these things don&#8217;t even have a link to the site selling whatever sleezy product they&#8217;re promoting.<\/p>\n<p>Anyway, I recently began using <strong>MX Guarddog<\/strong> &#8212; a <a href=\"http:\/\/www.mxguarddog.com\" title=\"free spam filtering service\" target=\"_blank\">free spam filtering service<\/a>. All they ask for their constant vigilance is one lousy text link from my site. Heck, I can give them that. Very gladly if their service works.<\/p>\n<p>Go to their <a href=\"http:\/\/mxguarddog.com\" title=\"here\" target=\"_blank\">site<\/a>  for all the details.  You can even test it out for an entire month without giving them that text link. <\/p>\n<p>In my case, setup was pretty easy.  I just had to figure out how to switch over my mail servers &#8212; MX servers &#8212; to MX Guarddog&#8217;s.  So far, no spam has gotten through, but I&#8217;ll see how they do long term.<\/p>\n<p>Some time, I&#8217;ll review the excellent history of Spam called <a href=\"http:\/\/www.amazon.com\/Spam-Kings-High-Rolling-Hucksters-Enlargements\/dp\/0596007329\/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1355423324&#038;sr=1-1&#038;keywords=spam+kings\" title=\"Spam Kings\" target=\"_blank\">Spam Kings.<\/a>  Turns out if you&#8217;re unscrupulous you can make a buck selling just about anything.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mostly, I like to think about good marketing &#8212; advertising that sells a useful product or service. Heck, even Bud Light Platinum, which seems to be the child of Bud Ice and Bud Light. However, there is another kind of advertising &#8212; unsolicted email advertising. Uh huh. SPAM. Friends of mine have wondered why I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/185"}],"collection":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=185"}],"version-history":[{"count":14,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/185\/revisions"}],"predecessor-version":[{"id":298,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/185\/revisions\/298"}],"wp:attachment":[{"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=185"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}