Apparently, the FCC is getting hot under the collar about product placements.
You know the type: James Bond doesn’t just have a cool watch, he has a recognizable Omega Seamaster ™.
Or famously, because of one of my clients didn’t want the gig, ET doesn’t just follow a trail of small candies to the fridge, he follows a trail of Reese’s Pieces. ™
But this fuss is about paid product placement on TV shows, which is against FCC rules.
“The use of covert commercial pitches is penetrating deeper and deeper into media,” said Jonathan Adelstein, a Democratic member of the Federal Communications Commission, quoted in a Reuters article.
For more on this, see AdRants.