Heineken has a new spot out in Europe, promoting their smaller beer cans, I guess, just for a quick sip. They use a video game format as Mr. Pixel fights evil and enjoys the new can size. (It’s just another available can; they’re not doing away with twelve-ounce ones.)
In the US, Coors has several new spots. They have a Plastic Cooler box which is a 12-pack of plastic long necks just right for the beach. An attractive blonde explains the virtues of plastic to the young men who are entranced by the sight of the beer bottles, I think. (While the spot is not politically correct, I bet it gets remembered by the male target audience.)
And I’ve broken a few bottles in my time, so I’m glad to see plastic bottles. (Miller Brewing tried this a while ago. The product disappeared from our local shelves, so I don’t know if it’s still being offered or if it was a summer season item.)