They’ve even coined a new word for it: Blogvertising.
This was the buzz at the ad:tech Chicago 2005 panel that discussed blogs as a new medium for marketers.
Shawn Gold, president of WebLogs Inc, said that blogs provide more “targeted eyeballs” than other forms of digital media. He said as well that ads below on the fold on blogs do better than ads above the fold, unlike traditional media like newspapers. He said than weblog ads perform as much as ten times better than banner ads.
BlogAds founder Henry Copeland said that blogs give power to the individiual instead of big media. (Don’t run for office without a multitude of blog writers on your side.)
David Lawrence of Online Tonight said that podcasting was even more involving than blogs because it was like stream of consciousness advertising. Mr. Lawrence is the host of two nationally sydicated radio shows. By the way, hios own podcast is heard by more than 40,000 people every week.
Wait! Remember George Orwell?
See more details at AdRants.