Ad-rag.com has pointed out a different kind of kitty litter advertisement: no cat, no delightful litter box, and a really small product picture.
The ad, created by DDB San Francisco, is a really clever breakthrough in what is usually a stinky, boring product category.
The hero is a frog grabbing a bunch of flies with one swoop of its tongue.
The headline “Clumping makes it easier” explains how this is possible and not coincidentally is also the chief benefit of Clorox ™ Scoop Away ™ brand cat litter.