Geico Insurance has changed its tv spots some lately. I’ve seen several. One shows bikers waiting for the guy with the new bike his wife bought him.
The good news, of course, it’s insured by Geico ™. The bad news: is it a scooter or a moped? “Nice color” as they say in the spot. Whatever it is, it’s no Harley.
I do like the mnemonic, the sound connection between Geico and gecko, but it’s beginning to get a little stale too — like paying an actor to dress up like Colonel Sanders to sell us more KFC. (Yes, Virginia there was a real colonel and he did do commercials for Kentucky Fried Chicken ™.)