Intel Within!

Intel is now claiming that the use of the word “inside” in a product name infringes upon their Intel Inside ™ theme line and trademark.

Yes, it’s strange but a UK photo processor has been forced to change its name from FotoInside Ltd to something else, something less Intel! They have complied changing the name to FotoInsight. The company has only had that service mark since 2003, and Intel reminds us that IntelInside ™ — or is it (sm) — began back in the Paleolithic Era, 1991.

I love the photo company’s statement of innocence: “Our photo processing company has never had any intention or wish to be associated to an American duopolist.”

Duopolist? I guess that’s not quite as bad a real monopoly?

Tell the kids to come inside ™ for supper. Oops, I mean tell them to enter the house for supper.