New York magazine, after going eight years without an ad campaign for itself, will try to make up for lost time. The magazine will run new posters in subway stations every weekday.
The campaign with tagline “This is New York,” will run the daily series in five subway stations in Manhattan: Columbus Circle, Times Square, Pennsylvania Station, 68th Street, and Spring Street.
The poster will appear starting this Friday and running through September 30th with timely topics: Primary Day September 13th will feature the four Democratic candidates for Mayor. When the Feast of San Gennaro starts on September 15th, the posters will list the calories in traditional Festival foods.
There will be unchanging posters as well on phone booths using a reflective material, again stressing “This is New York.”
The new ad agency is Weiden & Kennedy, the creators of advertising for ESPN with the theme “This is SportsCenter.”
Viewers of W&K’s ads must have short memories, I guess. But the daily poster replacement is innovative and will be a logistical challenge.