{"id":25,"date":"2005-04-21T23:38:39","date_gmt":"2005-04-22T07:38:39","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=25"},"modified":"2005-04-29T11:28:19","modified_gmt":"2005-04-29T19:28:19","slug":"600-jeans","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/600-jeans\/","title":{"rendered":"$600 jeans?"},"content":{"rendered":"<p>There&#8217;s a popular article in <a href=\"http:\/\/www.nytimes.com\/2005\/04\/21\/fashion\/thursdaystyles\/21denim.html?pagewanted=2&#038;ei=5088&#038;en=d5bfe229def7709e&#038;ex=1271736000&#038;partner=rssnyt&#038;emc=rss\">The New York Times<\/a> about the trend toward expensive jeans.<\/p>\n<p>Apart from 19th century antiques, the current leader seems to be a Japanese brand Evisu that&#8217;s $625 for a hand-painted pair of jeans.  That&#8217;s up there with the current record high price to gas up your SUV.  The company was founded in 1991 by a Japanese tailor tired of paying high prices for classic US jeans. <\/p>\n<p>&#8220;Every consumer decision now carries with it class and status implications in a way it didn&#8217;t used to,&#8221;  according to Barry Schwartz, the author of <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/ASIN\/0060005696\">The Paradox of Choice: Why More is  Less<\/a>, flipping Mies van de Rohe&#8217;s maxim around.  This multiplying of choices turns the customer into an endless, frustrated  seeker of status and cool.<\/p>\n<p>The only advertising for these luxury goods I&#8217;ve found is on the <a href=\"http:\/\/www.evisu.com\">Evisu website <\/a>itself. By the way, the name and logo come from the Buddhist god of money (and fishing.)<\/p>\n<p>Both seeking for status and money seem to me, as a non-Buddhist, so against Buddhist teachings. Where is the meditation in search of <a href=\"http:\/\/www.beliefnet.com\/story\/163\/story_16369_1.html\">deep and transforming insight<\/a>?<\/p>\n<p>By the way, is this product so buzz worthy that there is no advertising for it? (I do  not read women&#8217;s fashion magazines that would be the most likely advertising medium.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a popular article in The New York Times about the trend toward expensive jeans. Apart from 19th century antiques, the current leader seems to be a Japanese brand Evisu that&#8217;s $625 for a hand-painted pair of jeans. That&#8217;s up there with the current record high price to gas up your SUV. The company was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/25"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}