{"id":28,"date":"2005-04-26T23:56:30","date_gmt":"2005-04-27T07:56:30","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=28"},"modified":"2005-04-27T19:07:49","modified_gmt":"2005-04-28T03:07:49","slug":"joi-in-blogland","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/joi-in-blogland\/","title":{"rendered":"Joi in Blogland"},"content":{"rendered":"<p>One of most interesting high-tech well-travelled blogs is that written by  <a href=\"http:\/\/www.joiito.com\/\">Joi Ito.<\/a><\/p>\n<p>He&#8217;s touring the world now: having left Japan; he&#8217;s just hit <a href=\"http:\/\/www.socialtext.net\/loicwiki\/index.cgi?internet_2_0&#038;login=user26334\">les blogs <\/a>in Paris.<\/p>\n<p>He praises Seth Godin and his latest book <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/1591841003\">All Marketers Are Liars<\/a>.  The idea is that facts don&#8217;t sell products: the story behind the products sells them.<\/p>\n<p>That&#8217;s true, for lots of products from things as inexpensive as cola to things as expensive as automobiles.  (Consider  the safety story of Volvo.  It&#8217;s probably a well-engineered safe car, but the way Volvo has taken the high ground about safety makes the consumer think it&#8217;s the safest car &#8212; a very different thing.)<\/p>\n<p>Another useful book by Godin is <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/1591840414\">Free Prize Inside!: The Next Big Marketing Idea<\/a>  which stresses the power of small improvements to give a product a selling edge.  Godin calls this &#8220;soft innovation.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of most interesting high-tech well-travelled blogs is that written by Joi Ito. He&#8217;s touring the world now: having left Japan; he&#8217;s just hit les blogs in Paris. He praises Seth Godin and his latest book All Marketers Are Liars. The idea is that facts don&#8217;t sell products: the story behind the products sells them. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/28"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=28"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}