{"id":50,"date":"2005-05-27T22:54:58","date_gmt":"2005-05-28T06:54:58","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=50"},"modified":"2005-05-27T22:55:19","modified_gmt":"2005-05-28T06:55:19","slug":"50","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/50\/","title":{"rendered":"Product placements"},"content":{"rendered":"<p>Apparently, the FCC is getting hot under the collar about product placements.<\/p>\n<p>You know the type: James Bond doesn&#8217;t just have a cool watch, he has a recognizable Omega Seamaster &#8482;.<\/p>\n<p>Or famously, because of one of my clients didn&#8217;t want the gig, ET doesn&#8217;t just follow a trail of small candies to the fridge, he follows a trail of Reese&#8217;s Pieces. &#8482;<\/p>\n<p>But this fuss is about paid product placement on TV shows, which is against FCC rules.<\/p>\n<p>&#8220;The use of covert commercial pitches is penetrating deeper and deeper into media,&#8221; said Jonathan Adelstein, a Democratic member of the Federal Communications Commission, quoted in a <a href=\"\"The use of covert commercial pitches is penetrating deeper and deeper into media,\" said Jonathan Adelstein, a Democratic member of the Federal Communications Commission\">Reuters article.<\/a><\/p>\n<p>For more on this, see <a href=\"http:\/\/ad-rag.com\">AdRants<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently, the FCC is getting hot under the collar about product placements. You know the type: James Bond doesn&#8217;t just have a cool watch, he has a recognizable Omega Seamaster &#8482;. Or famously, because of one of my clients didn&#8217;t want the gig, ET doesn&#8217;t just follow a trail of small candies to the fridge, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/50"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}