{"id":71,"date":"2005-07-13T23:04:20","date_gmt":"2005-07-14T07:04:20","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=71"},"modified":"2005-07-14T00:26:53","modified_gmt":"2005-07-14T08:26:53","slug":"herbie-fully-loaded-with-ads","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/herbie-fully-loaded-with-ads\/","title":{"rendered":"Herbie Fully Loaded with Ads"},"content":{"rendered":"

Product placement has reached its zenith in the new Disney movie, Herbie Fully Loaded<\/em>. If you want to max out on product placement, just make a movie about some part of life that’s filled with logos.<\/p>\n

Like a NASCAR race.<\/p>\n

NASCAR, of course, needs many sponsors for each racing team, because keeping a race car tuned and in spare parts is expensive.<\/p>\n

But the movie — rather than using Cola Cola brand X placements — jumps right in and has so many products prominently featured I couldn’t count them all. <\/p>\n

Tropicana ™ Orange Juice, Nextel ™ the sponsor of the climactic race, Bass Pro Shops ™, Linsey’s Goodyear ™ cap. Heck, BPS gets mentioned in the dialog more than any other brand. It’s one of the sponsors of Herbie racing team, so its logo is in maybe half the shots. (Hmm, I could use a Green Glitter Flavored Bass Jig.)<\/p>\n

Oh yes, there’s Home Depot ™, Cheetos ™, Pepsi ™, UPS ™, DuPont ™. The list is almost endless. And the Lohan character’s getting a job at ESPN ™, which is owned by the Disney company.<\/p>\n

There’s a New York Times article<\/a> on all this brouhaha. According to the Times<\/strong>, the movie’s producers needed NASCAR’s cooperation to make the movie and that meant commercial ties galore. It is<\/em> NASCAR, folks.<\/p>\n

If you have kids who like Ms. Lohan or VW Beetles, you can see the movie and experience all those products first hand. <\/p>\n

By the way, Volkwagen did not have a product placement deal. If you listen really hard you’ll notice that there is no mention of VW ™ or the Beetle ™ by name in the movie. (VW declined to make a deal because the Herbie model of Beetle is no longer made.)<\/p>\n

All this sponsorship has brought out some negative reviews, even according to an industry blog<\/a>. In fact, one reviewer<\/a> comented that whole movie looks like a race car driver’s uniform. <\/p>\n

I agree. I like product placements in movies. After all, didn’t E.T. eat Reese’s Pieces ™? But this is really overkill, especially in a movie where’s little to watch except those logos and Ms. Lohan’s curves.<\/p>\n","protected":false},"excerpt":{"rendered":"

Product placement has reached its zenith in the new Disney movie, Herbie Fully Loaded. If you want to max out on product placement, just make a movie about some part of life that’s filled with logos. Like a NASCAR race. NASCAR, of course, needs many sponsors for each racing team, because keeping a race car […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/71"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}