{"id":86,"date":"2005-08-08T20:55:34","date_gmt":"2005-08-09T04:55:34","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=86"},"modified":"2014-11-26T19:27:57","modified_gmt":"2014-11-27T03:27:57","slug":"ads-people-will-pay-for","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/ads-people-will-pay-for\/","title":{"rendered":"Chart-Topping Ringtones — ads people pay for"},"content":{"rendered":"

In a thoughtful piece in the The New York Times<\/a>, A.O. Scott, film critic, — listed as “a chief film critic” for the paper, but that’s another blog — tells about movie patrons who rebelled against the encroachment of ads on their movies. Not previews, mind you, but real commercials for products like Coke ™, Fanta ™, or Cingular ™ cell phones.<\/p>\n

They had had enough. Advertising is everywhere but the savvy viewer or reader can mute its impact with new technology. Skip through those truck spots on TV with Tivo ™. Get premium cable channels that run movies and never show a kids’ cereal spot. Or even hook up a pay satellitte radio, and get music without radio pitchmen.<\/p>\n

The protest worked a little. In New York, Loews agreed to tell patrons when their movies actually start, not when they start showing the previews and commercials. That means you’ll have be in your seat by 7:10 for the 7:10 movie. No stragglers.<\/p>\n

That won’t stop movies themselves from featuring products, though. The recent movie The Island<\/em> prominently displays Puma ™ sneakers, Aquafina ™ water and GM ™ cars and trucks. Then too, I’ve already mentioned the recent product placement champ: Herbie Fully Loaded<\/em>.<\/p>\n

But people do pay for some advertising. Cell phone ringtones are topping some pop music charts. Crazy Frog Axel F<\/strong> topped the British charts earlier this summer. <\/p>\n

But amazingly, a tune designed to promote a cellphone is a major product on its own. In South Korea, Samsung’s ring tone Anymotion<\/strong> sold three million copies. Triple platinum. <\/p>\n

That popular tune was written to sell a Samsung’s cellphone that costs $600. Better get the insurance.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a thoughtful piece in the The New York Times, A.O. Scott, film critic, — listed as “a chief film critic” for the paper, but that’s another blog — tells about movie patrons who rebelled against the encroachment of ads on their movies. Not previews, mind you, but real commercials for products like Coke ™, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[43,44],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/86"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":2,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/86\/revisions\/424"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}