{"id":87,"date":"2005-08-09T22:25:54","date_gmt":"2005-08-10T06:25:54","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=87"},"modified":"2005-08-10T22:31:41","modified_gmt":"2005-08-11T06:31:41","slug":"magazine-ads-with-gadgets","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/magazine-ads-with-gadgets\/","title":{"rendered":"Magazine Ads with Gadgets"},"content":{"rendered":"<p>According to <a href=\"http:\/\/online.wsj.com\/public\/article\/0,,SB112346384833807207,00.html?mod=todays_free_feature\">The Wall Street Journal<\/a>, there&#8217;s a bunch of new interactive magazine ads  about to grab inattentive magazine page flippers.<\/p>\n<p>Next month both <em>Rolling Stone<\/em> and  <em>Us Weekly<\/em> will include  an ad for the chill-inducing new show on the WB Network &#8220;Supernatural.&#8221;  The thick print ad will feature live music and an automobile whose lights flicker. I hope the new series is as arresting as this ad.<\/p>\n<p><em>People<\/em> magazine recently had an ad for PepsiCo&#8217;s Aquafina &#8482;water.  The bottle was made partly of the world&#8217;s most irresistable toy, bubble wrap.  The headline was perfect for this visual idea: &#8220;Bubbles are more fun.&#8221; The agency that created the ad is  BBDO, part of the Omnicom Group.<\/p>\n<p>An  ad for <em>The Sopranos<\/em> in <em>Entertainment Weekly<\/em> included a device  that played the show&#8217;s musical theme.<\/p>\n<p>But bulky inserts rapidly hit a wall of postal regulations, frankly reasonable ones.  One printer, Quad Graphics,  turned down the idea of enclosing a vial of baby oil in a magazine.  If that vial had cracked, you&#8217;d have some angry subscribers trying to read an oil-soaked magazine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to The Wall Street Journal, there&#8217;s a bunch of new interactive magazine ads about to grab inattentive magazine page flippers. Next month both Rolling Stone and Us Weekly will include an ad for the chill-inducing new show on the WB Network &#8220;Supernatural.&#8221; The thick print ad will feature live music and an automobile whose [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/87"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}