{"id":92,"date":"2005-08-16T21:30:47","date_gmt":"2005-08-17T05:30:47","guid":{"rendered":"http:\/\/www.myadportfolio.com\/wordpress\/?p=92"},"modified":"2005-08-17T01:35:44","modified_gmt":"2005-08-17T09:35:44","slug":"sears-leaves-ogilvy-mather","status":"publish","type":"post","link":"https:\/\/www.myadportfolio.com\/wordpress\/sears-leaves-ogilvy-mather\/","title":{"rendered":"Sears Leaves Ogilvy &#038; Mather"},"content":{"rendered":"<p>Sears, Roebuck &#038; Company has decided to consolidate its advertising  with  Young &#038; Rubicam, ending its 43-year tenure at O&#038;M, according to a report at <a href=\"http:\/\/adage.com\/news.cms?newsId=45814\">AdAge.com<\/a>.  The account will move from Ogilvy by October 1st.  Both agencies are part of the parent company, WP Group.<\/p>\n<p>O&#038;M handled the Craftsman &#8482;, Die Hard &#8482;, and Kenmore &#8482; brands.  Y &#038; R has handled &#8220;The Softer Side of Sears&#8221; store positioning since 1993.<\/p>\n<p>The decision comes after a month-long agency review requested by Sears&#8217; CEO,  Eddie Lampert.  Sears has recently cut its fees to both agencies, causing Ogilvy&#8217;s Chicago office to reduce staffing.<\/p>\n<p>A Y &#038; R spokesman commented that this a slow, gradual victory, not a one-time event. Sears has been Y &#038; R&#8217;s  largest account for some time.  Y&#038;R&#8217;s current Sears store branding campaign is &#8220;Good Life, Great Price.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sears, Roebuck &#038; Company has decided to consolidate its advertising with Young &#038; Rubicam, ending its 43-year tenure at O&#038;M, according to a report at AdAge.com. The account will move from Ogilvy by October 1st. Both agencies are part of the parent company, WP Group. O&#038;M handled the Craftsman &#8482;, Die Hard &#8482;, and Kenmore [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/92"}],"collection":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":0,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myadportfolio.com\/wordpress\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}