The UK’s Advertising Producers’ Association has released its annual list of the 50 best commercials. See them at AdRants.
That fantasy flying diesel from Honda (by Weider & Kennedy UK) looks like a Disneyland dream. (Personal skepticism: ok, Honda’s diesel is clean and quiet, but is it fast?)
The Stella d’Artois spot from Lowe London is a major WWI epic. A “reassuringly expesive” spot to produce, I think.
Is that “big and agile” gymnast wearing a fat suit? (He’s selling a “big and agile” Skoda SUV.) You be the judge.
The Return of the Train spot by Rainey Kelly Campbell Roalfe/Y & R incorporates scenes from Hitchcock’s North by Northwest to sell a fast, new Virgin Train service. Using a terrific movie to sell a product without a big stretch of “borrowed interest” is seldom accomplished.
All in all, these are awfully intriguing commercials and easily worth the 2 Euro membership fee.