Bill Bernbach books

I just discovered two books by and about Bill Bernbach, the legendary ad man whom Ad Age named the number one advertising person of the 20th century.

One is simply Bill Bernbach’s Book by Bill Bernbach and longtime creative director at Doyle Dane Bernbach, Bob Levenson.

The other is The Art of Writing Advertising : Conversations with Masters of the Craft by Denis Higgins.

Both look to be exceptionally good reading for those interested in the craft of copywriting.

Sadly enough, Amazon has categorized the phrase “good copywriter” in Higgins’s book as a SIP or Statistically Improbable Phrase. Gives you pause, doesn’t it?