British Ad Agency Websites Reviewed

Several major UK agency sites are reviewed by The Independent. There’s a “geek report,” “obligatory platitude” and “excruciating moment” for each website. The geek report rates the usability and look of the site, while the other two rate the those lofty lines and flubs that agencies sometimes create to sell themselves.

Some examples of platitudes: “Lorem ipsum dolor sit amet…”, the page filler –“Greek” text — left up on the Budweiser page by Cake Media; “the power of one” from Euro RSCG; “consumer chemistry” from RKCR/Y&R .

Someone should rate American ad agency sites the same way.