I’ve seen the new Hyundai Dust in the Wind spots. “All they are is dust in the wind,” say the lyrics to this pop classic.
Sure, the other cars are not as good as whatever you’re selling, but dust in the wind? It makes me think right away that the other brands are less well-made and unreliable. But Suburu can’t say that because it’s probably not true, and it certainly isn’t provable even if it happened to be true.
They are for the new Suburu Tribeca SUV. I guess you’ve got to do a catchy retro tune when you introduce a new gas-thirsty two-ton SUV, given today’s climbing gas prices.
Moreover, as the Kansas song is about the futility of worldly goods, there’s certainly some irony in the spot.