Japan bans Tivo ™ ad skipping?

There is a story on a blog that Japanese advertisers — worried about the effects of Tivo on their TV commercials — have influenced the Japanese government to ban fast forwarding through commercials. Read the details for yourself.

Apparently, skipping commercials is a violation of Japanese copyright law. (Washington, are you listening?)

I personally find I am more aware of the products being advertised when I fast forward. I watch the screen intently to catch the resumption of the program. (Not that I am aware of the commercial content, just the advertiser.)