Let’s continue the online voting results held by Slate for least favorite ad songs. Next is Creedance Clearwater Rivival’s Fortunate Son paired with a Wrangler jeans spot. The problem is the spot is patriotic, and the song , while you can dance to it, is a defiant, anti-capitalism polemic. The music fights the visuals.
Third in this contest of inappropriate music is the use of Janis Joplin’s classic Mercedes Benz to sell the German cars. The song really is asking God to buy you some luxuries because you are totally down and out.
It’s a great song, and probably is used in this way because many of those Baby Boomers who grew in the Joplin era, Janis not Scott, can now afford the MB brand.