VW Moves Account

According to Adweek, Crispin Porter + Bogusky has won the VW account from Arnold in Boson. The account bills $400 million. Amazingly, it will switch without a formal creative review.

There have been backchannel talks with the new agency for some time. US VW sales are slipping some 20 percent this year compared to the same period last year. Sales were down last year as well.

The agency had handled the $25 million BMW Mini Cooper account, but resigned it this morning. A key player at Cooper — marketing communications manager Kerri Martin — moved to VW in a similar capacity and that clinched the account switch. Evidently, the Mini Cooper people were very happy with CP+B’s handling of the account.